By Elijah Odhiambo
Absa Bank has partnered with AMREF Flying Doctors to provide Maisha Membership at a special rate to its clients in the Eastern African region.
The scheme provides access to fast, affordable, and quality air and ground evacuation services in the event of a medical emergency.
As part of the partnership, Absa customers will receive up to a 20 percent discount on Maisha membership for air and ground evacuation services. Additionally, customers will be able to self-register via a secure online portal and settle payments using their Absa debit or credit cards, providing further relief in emergency situations.
Speaking on the partnership, Absa Bank Kenya’s Chief Finance Officer Yusuf Omari said customers will be able to self-register via a secure online portal and settle payments using their Absa debit or credit cards, providing further relief in emergency situations.
“At Absa, we are committed to walking the journey with our customers in all moments of life. Today’s partnership with AMREF Flying Doctors is a testament to that commitment and we are proud to offer our customers and their loved ones an opportunity to access unlimited, round-the-clock medical evacuation services at a discounted rate,” Omari said.
He added that at a premium level of membership, clients will have access to air medical evacuations and up to US$200,000 of post-evacuation hospitalization benefits in Nairobi or South Africa and return flights back to home.
“As we work towards helping our customers meet their financial aspirations, we are also cognizant of our role as a bank to help them not only in protecting their financial wealth but also safeguard their health and well-being,” he added.
“This also augments our existing offering for health insurance and is anchored on our desire to deliver added value to our customers.”
Stephen Gitau, CEO of AMREF Flying Doctors, hailed the partnership saying, urging the bank’s clientele to sign up for their emergency medical evacuation plan which comes in handy in dire situations.
The partnership is part of a broader effort by Absa to enhance its customer value proposition through strategic partnerships and innovative products and services.
The Maisha Medical Evacuation Plan will be available in four packages – Maisha Bronze, Maisha Silver, Maisha Gold and Maisha Platinum for as low as Ksh2,500 and designed to cover evacuations within the Eastern Africa region. Countries covered under the deal include Kenya, Tanzania, Zanzibar, Uganda, Rwanda, Burundi, South Sudan and Ethiopia.
Customers can access the Maisha Medical Evacuation scheme by visiting any Absa Bank branch or by contacting the bank’s customer service centre.
