Carrefour has announced savings of up to 50 per cent through November across its stores countrywide. Dubbed ‘Carrefour Friday’, the retail chain is offering discounts every day until November 30 on a wide variety of categories including electronics, cleaning and household products, clothing, outdoor, and many more.
Carrefour Friday deals come at a time when the country is experiencing one of its highest inflation rates since June 2017 when it was at 9.21 per cent.
Franck Moreau, Regional Director — East Africa, Majid Al Futtaim said that the November promotions allow customers to shop with a little more comfort during these times of uncertainty.
According to the Kenya National Bureau of Statistics (KNBS), inflation rates increased for the eighth consecutive month from 5.56 percent in March to 9.6 percent in October 2022 with high prices recorded on basic household products such as food and non-alcoholic beverages. Other sectors experiencing inflation pressure include transport, housing and utilities.
Moreau added “We hope that with reduced prices, we will be able to offer some relief to our customers as the country fights with inflation.”
The number of Carrefour stores in Kenya increased to 18 with the opening of Kilimani and Valley Arcade branches in mid-2022, as they aim to increase their market share and penetration.
Currently, Nairobi is home to 14 Carrefour supermarkets and hypermarkets spread across the city in various malls. These include the Hub, the Village Market, Galleria Shopping Mall, the Sarit Centre, the Junction Mall, Thika Road Mall, Two Rivers Mall and Southfields Mall.
Other stores are located in United Mall and Mega Plaza in Kisumu and City Mall and Center Point Mall in Nyali and Diani respectively.
As part of Carrefour Friday deals, customers will also get to enjoy double benefits with the Layby payment plan that cuts prices into easy monthly installments.
Early this year, Carrefour partnered with Little Cab to boost online orders and sustainable home deliveries with electric motorbikes.
Additionally, plans are underway to open one more supermarket by the end of the year in Nairobi CBD.