KPL hires DesignStudio as branding agency

The partnership is part of the KPL’s re-branding aimed at empowering Member Clubs to play a bigger role in their communities; such as job creation, youth development and training so more young people can gain work opportunities in Professional Football and Sports.

The Kenya Premier League (KPL) has officially announced the engagement of DesignStudio as the League’s official branding partner as it seeks to rebrand the league’s brand identity, website and other media assets.

The engagement is part of the KPL’s efforts to implement a robust grassroots football programme, building football academies with educational resources, guiding member clubs on the best legal structures and implementation of a multi-sports division.

In his remarks, Kenya Premier League (KPL) Commercial Director Taiwo Atieno noted that the engagement is part of the League’s commitment to build a sustainable brand to inspire the youth, fans and sponsors

“In order to support the objectives in the Strategic plan and grow the Professional Game we felt we had to create the best sports brand in Africa that is both authentic to Kenya’s heritage and that would be impactful on the Global Sports Industry. We wanted a brand to inspire the Youth, the Fans and the best Sponsors,” said Mr. Atieno

DesignStudio is a global design agency that creates brands and experiences through radical collaboration. From their studios in London, New York, Shanghai and Sydney, they have worked with some of the world’s most well-known brands including Airbnb, Premier League, World Rugby, Panasonic, British Airways, Logitech, AT&T, Riot Games, and many more.

DesignStudio CEO Mark Liney expressed his admiration on the prospects of the league and its potential for growth through the engagement. “We have a rich heritage in sports branding through our work with the likes of the Premier League, the Champions League and the New Taipei Kings and are passionate about the role of sport in communities, countries and the wider world. Amongst a nation of footballer lovers, we are so excited about the incredible opportunity to rebuild the profile of the sport and support the League’s ambition to grow football at a grassroots level for the players and fans of the future” said Mr. Liney

The partnership will also target to unlock what makes football in Kenya so special and bring it to life through a comprehensive brand strategy and design that is in line with the global sporting community standards.


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