Jambojet launches a Customer Loyalty Program on its eighth anniversary

Jambojet has flown overflown 4.9 million passengers for the last seven years. Five percent of Jambojet customers fly up to 100 times a year. The airline has over 44 percent market share in the domestic airline market.

Regional low-cost airline Jambojet has launched Jambotjet Rewards, a three-tier level loyalty program for its customers to show appreciation to their customers.

The program will see passengers redeem points on flights, get priority check-in and baggage handling, discount vouchers, and more when they acquire enough points.

”We conduct research studies with our customers to understand their perspective on the areas we are excelling at, and where they would like to see an improvement. The Loyalty program is an area that keeps coming up and the team has been working on this product over the past two years,” said Mr. Karanja Ndegwa, Jambojet MD & CEO during the launch.

Jambojet, a market leader with over 44 percent domestic market share, has flown 4.9 million passengers since its inception in 2014.

The airline operates flights on 11 routes: From Nairobi to Mombasa, Malindi, Kisumu, Ukunda (Diani), Lamu, and Goma in Eastern DRC. It also operates flights from Mombasa to Lamu, Eldoret, and Kisumu.

The Principal Secretary Ministry of Transport, Infrastructure, Housing, Urban Development, and Public Works, Hon. Joseph Njoroge lauded Jambojet for its contribution to the growth of Kenya’s aviation sector.

Upon signing up for Jambojet Rewards through the Jambojet website, all customers will automatically join the first tier, Emerald. To move on to the second tier, Ruby, one needs to earn 3500 points or 40 flights. The third tier is Diamond, and one needs at least 5000 points or 60 to join the tier. Each tier has specific benefits ranging from redeeming points for flights, baggage or other ancillary, priority check-in and baggage handling, and discounts on Jambojet services among others.

The Loyalty Program comes after the airline launched Cargo Operations in the routes they operate in.

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