Rubis Energy moves to increase customer experience with retail offerings

RUBiS Energy Kenya has launched its youthful, fun, vibrant and dependable convenience store brand, ‘enjoy’, offering shopping experience, with fully stocked stores at select RUBiS stations country wide.

The ’enjoy’ store provides an ambient space with fully stocked shelves of various retail products, offering a one-stop solution to customer shopping needs.

Speaking at the launch event at RUBiS Ojijo station, RUBiS Energy Group Managing Director & CEO East Africa Mr. Jean-Christian Bergeron said the introduction of ’enjoy’ is part of RUBiS strategy to redefine customer convenience on the go and bring maximum value to them.

“To ensure that our customers have sustainable access to our products, we have revamped our stations to provide them with convenience, quality products and excellent services. We have set up ’enjoy”, our convenience store offering, to provide a world-class and unparalleled shopping experience on the go. At ’enjoy’, customers will now find a wide variety of high-quality products for quick purchase, saving them time and money. This is part of our promise to making our customers life’s journey better,” said Mr. Bergeron

With over 230 stations countrywide, RUBiS Energy Kenya seeks to be at the forefront of customer convenience in the next generation of oil marketers and the vibrance and youthfulness that ‘enjoy’ brings to the market is part of the journey to attain this ambitious goal. There are currently over 40 ’enjoy’ stores open within the RUBiS retail network countrywide.

In addition to ’enjoy’, RUBiS’ key convenience and value-adding offerings such as Brioche – a French-inspired bakery, RUBiS Card, the RUBiS App, and Ultra Tec fuel further enhance the customer journey across the brand touchpoints.

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