Jiji Africa unveils new vision, mission

Jiji, an online marketplace in Africa, has unveiled its new vision and mission as it seeks to strategically position itself in the online marketplace business.

A unique design feature — named Ji-spots — has been designed to represent Jiji’s diversity in its service offerings.

The platform also has a new palette to describe the main difference of their classifieds platform from online shops or marketplaces.

The refreshed Jiji brand includes a new tagline, “Because Deals Can Be Easy.” It should represent the ease of using the Jiji platform in whatever service one chooses, whether it’s buying, selling, hiring, renting, swapping, etc.

“We are not a shop, so we don’t sell any products. Instead, we improve making deals to help people find each other and get what they want. We want things to become easier with the Jiji platform,” Valeriia Kupreichuk, Jiji Africa’s Brand Manager.

“The new brand reflects Jiji’s focus on customer satisfaction and ease of online shopping. Our dream is to live in a world where people can afford everything they need. To fulfill this, we created a platform where people can find other people with the right solutions, be it a product, a job, or a service. With us, anyone can exchange, sell and buy anything based on their needs, budget, and circumstances. We are for satisfying needs and against frustration,” said Vitalii Sharovarov, Jiji Africa’s CMO.

With a network of five markets across Africa, including Kenya, Uganda, Tanzania, Nigeria, and Ghana, Jiji gets approximately 1.6 Million+ active ads and 2.5 Million buyers monthly.

Anton Volyanski, Jiji Africa’s Founder, says the rebranding coincides with a period of strong growth in the company and a period of unprecedented change in the way e-commerce is marketed, especially with the Post Covid wave.

“This rename and rebrand represent a significant step in the company’s evolution. We are redefining who we are, driving change, and shaping the future of the e-commerce industry,” said Maksym Golubev, Jiji Kenya’s Country Manager.

“Our brand ethos has always been built on trust, credibility, and customer-centricity. That’s what’s kept our business running seamlessly for the past year. In addition, we pride ourselves on our ability to connect buyers and sellers in a free classifieds site.”

Jiji Africa entered the Kenyan Market in 2020, after buying off OLX assets.


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