Real estate classifieds company Jiji Kenya deploys AI to block suspicious ads

Real estate classifieds platform Jiji Kenya has deployed Artificial Intelligence (AI) to block suspicious ads thereby improve safety, helping sellers create more effective ads for buyers

The company said that the move is meant to create a seamless online experience to ensure safety for all property buyers and drive incremental traffic and sales for property sellers in their platform.

The tool will track suspicious ads and automatically block them helping their sellers create more effective ads and cater for the increasing buyer demand in various locations within the country. Sellers will continue enjoying more effective and highly targeted premium services that will increase prominence and exposure to the more than 10 million visitors on our site.

According to Maksym Golubev, Jiji Kenya’s Country Manager, the Real estate category commands $7 billion in the whole of Jiji Africa, which leads among all other categories.

“We therefore need to fasten a few buttons in our bid to continue being the classifieds leader in the region. Our mission is to ensure that we provide an enabling platform that safely and sanely leads you to the right property, based on your needs and the seller is able to reach you faster and easier than ever before.”

He added that they boast of over 42,000 listings in our property category, which is the highest among all our competitors in Kenya.

According to Britam’s 2020 Annual Report, there has been a growing number of property developers who have frozen investments in the construction of residential houses and commercial spaces amid struggles with low occupancy rates and reduced returns.

HassConsult, which conducts property pricing index in the country says that the real estate sector holds 15.7 percent or Ksh68.45 billion of the gross non-performing loans currently at Ksh436.07 billion.

These will support the property buyers and sellers in their turnaround strategies and business transformation, to ensure that they are able to increase their profit margin and meet their investment needs.


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