More than 20, 000 artists are set to see their earnings from Skiza tunes increase by 40 percent, Safaricom has announced.
The telco announced that the move is courtesy of an increase of Skiza revenue share for artists and content creators by 33 percent.
“We launched Skiza in 2009 as an avenue to connect content-creators to their fans and it has since grown to become the preferred mobile entertainment service for more than nine million Kenyans. Our decision to increase artist and content-creators revenue share by 33 percent will act as a further boost to the creative industry to support talent growth and sustainability,” said Peter Ndegwa, CEO, Safaricom.
The increase in revenue share will be effective for all content on the platform from 1st July 2021 and will apply to both music and non-music tones.
The move is a timely boost for artists and content-creators who have been hard hit by the Covid-19 pandemic which has reduced engagement with their audience significantly cutting their earnings. The entertainment sector including the Skiza service has also been affected by reduced customer spending in the face of the pandemic.
The company adds that the measure is part of its long-term commitment to the support and growth of the entertainment industry in Kenya through innovation.
Recently, Safaricom launched Baze, a digital video platform connecting content creators and smartphone customers. Baze further provides content creators with an avenue to generate earnings by taking a revenue share on customer subscriptions.