BAZE, a mobile-first, video-on-demand service that offers a wide selection of local and regional short-form videos in comedy, drama, lifestyle, music, among others has been unveiled, in a bid to give creatives a new platform to showcase their talents.
Owned by Safaricom, the service will be accessible via *544*55# or www.baze.co.ke, giving customers the convenience of accessing a vast collection of video content, including first-run exclusives, on their smartphones.
Sylvia Mulinge, Chief Customer Officer – Safaricom said the goal is to delight their customers by availing a carefully curated collection of video content across their favourite genres. “BAZE will place the entertainment Kenyans want at their fingertips, giving users freedom, choice and control over the content they consume,” she said.
The service will offer customers an affordable subscription plan. Customers have the freedom to choose from two subscription plans; an all-day pass at sh10/- and an all-day pass with 200MB data at sh20/-.
It will also provide content creators an additional platform to share their stories with Kenyans while increasing their earnings by monetizing their content.
“As we launch BAZE, we are also pleased to announce that the platform will host new content not seen anywhere including a brand-new Kenyan action drama, Mission to Rescue which will be available exclusively on BAZE for three months before being unveiled anywhere else”, added Ms. Mulinge.
The launch of BAZE emphasizes Safaricom’s commitment to growing Kenya’s creative industry. Last year, Safaricom marked 20 years of transforming lives in the creative industry through the Safari Ya Wasanii series, which showcased its role in growing music and other forms of art in the country.