The Competition Authority has approved the acquisition of KenolKobil by Rubis Energy, a move that has already seen ongoing rebranding by Rubis across the country.
Already, Rubis also acquired Gulf Energy and their petrol stations are being rebranded accordingly.
Already seven new rebranded petrol stations at Ngong Racecourse, Karen, Matasia, Embakasi, Kimalat, Thika, and Karatina have Rubis Energy as their name.
According to the statement from the Competition Authority, Rubis is a subsidiary of Rubis SCA, an international company that deals with storage, distribution and sale of petroleum, liquified petroleum gas, food and chemical products.
Earlier, Rubis Energy Kenya Group Managing Director – East Africa Jean-Christian Bergeron stated that the rebranding of the 220 petrol stations nationwide will ensure the sustainable accessibility of Rubis products.
“Globally, we have a strong petrol station network of over 1,065 units and we hope to introduce the Kenyan customers to more of our products and services through the stations. As part of our strategy to establish our footprint in the country, we are looking at meeting our customers’ need for mobility, heating, and cooking through our petrol stations,” Bergeron said.
Bergeron added that Rubis’ strategy is to gradually bring the entire network of acquired petrol stations under one brand while adhering to international standards of safety and environmentally-friendly practices.
“We are working on innovative concepts aimed at satisfying the needs and desires of customers on the go. These will include additional mobility-related services, quality hot spot and fast-food services, stores with a modular approach and automotive fuel cards offering exclusive offers and services to promote customer loyalty,” Bergeron said.
Besides fueling and servicing, customers will soon be able to shop and eat at all Rubis, KenolKobil and Gulf Energy subsidiaries.
As part of its diversification strategy, Rubis Energy Kenya has partnered with leading retail outlets within its petrol stations for the provision of convenience services through restaurants, banking halls, outpatient clinics, garages, and ATMs.
Last year, Rubis welcomed a partnership with French-inspired bakery and coffee shop Brioche in major towns.
They have also introduced RUBiS Express, a smart card that can be used to make fuel purchases across their stations.