Swedish audio streaming service Spotify has launched in Kenya, offering payment options via M-PESA, a move that will likely endear it to more Kenyans.
Kenyans will now join the over 345 million monthly active listeners to stream popular music and podcasts on the free platform. The platform also has a premium subscription that offers ad-free streaming.
Kenyans have the option of upgrading to Spotify Premium for sh299 per month. Spotify Premium Duo, a subscription for two users is sh389 per month while the Premium Family for up to six people living under one roof is sh479.
Phiona Okumu, Spotify head of music sub-Sahara Africa said African creators have always pushed boundaries, innovating and creating incredible sounds and hence they are giving them access and the opportunity to connect with a global audience of fans.
One of its unique approaches is geographical restriction with consumers accessing its services where the Swedish firm has set shop.
This is partly because the company licenses content producers and artistes which requires physical presence.
Before Kenya’s launch, Spotify was only available in South Africa, Morocco, Egypt, Algeria and Tunisia, where it launched in 2018, on the continent.
Other users in the region could only access the streaming service via Virtual Private Network (VPN) that bypasses geographical restrictions.
The firm will offer its new premium subscribers one month of free streaming.
The company said in a statement that the Kenyan audience will have access to Spotify’s Afro genre hub that encompasses a wide range of African music, including AmaPiano Grooves, Afropop, African Heat, Phenomenal Woman.
Kenyans will also be treated to popular Bongo Flava tunes, local hits and more.
Users can opt for a mobile app or accessing the service online.
“We hope our new listeners are going to love the revolutionary audio experience we are bringing to the rest of the continent,” Ms. Okumu said.
The New York Stock Exchange-listed firm has also expanded to Nigeria, Ghana, Uganda and Tanzania as it looks to enter other markets in the region.
The company, founded in Sweden in 2008, streams across 93 markets spread in all the continents.