Jumia expands to Mt. Kenya region

Jumia customers will benefit from reduced delivery fee following the launch of City Partner Program in Mt. Kenya, aimed at empowering local businesses by boosting their revenue and providing better services to the consumers.

Entrepreneurs will earn between up to sh100,000 per month by becoming Jumia pick-up stations (with their existing shops) and by helping customers in the area to place orders.

City Captains will also be responsible for recruiting and training young people in their towns – so that they can earn income via their JForce Program. Sam Chappatte, Jumia Kenya CEO said that they continue to see unserved customers in towns outside of Nairobi. “We believe our large range of products and competitive pricing is even more relevant for customers in these towns. By expanding our pick-up station network and working with local entrepreneurs, we hope to grow the penetration of e-commerce upcountry.”

Customers in Kabati, Kenol Town, Sagana, Karatina, Nyeri, Nanyuki, Meru, Chuka, Embu, Mwea & Kutus will have access to over 10 million products on Jumia at 50 percent lower delivery fees than previously. They will also be able to interact with the City Partners via their local pick-up stations, to ask questions about the ecommerce ordering process & for help placing orders.

“This partnership with Jumia is a game changer for businesses in Nyeri county and especially for me as a woman because this will help me grow my sales knowledge too. I have enough space in my shop to accommodate Jumia orders as more Jumia customers will now collect their orders from my shop at a cheaper delivery fee”, said Loise Njeri, Owner of Belosi Cyber Café in Nyeri county. She believes that this will boost her revenue, as Jumia customers eventually become his customers too.

“Jumia is a big company and with that comes bigger expectations as more Jumia customers will now collect their orders from my shop at a cheaper delivery fee”, said George Ngugi, Manager of Neema Salon in Kabati, Muranga county. He believes that this will further expand his knowledge about online sales and boost his revenue, and later he may employ 1-2 people to help him run the business.

Jumia’s strategy is to expand its countrywide pick-up station network over the course of the year, with over 100 more pick up stations expected to go live every month.

Entrepreneurs who wish to register interest in the City Partner Program, for the chance of earning additional income, should register online.



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