Safaricom (NSE: SCOM) and Jumia have partnered to reward customers shopping on Jumia with a 5 percent discount through the month of November targeting Black Friday deals.
The discount will be available to all Jumia shoppers for transactions of 1,000 and above on M-PESA with the discount redeemable for the first such three transactions starting 1st November 2020 to a maximum of sh250 per transaction.
Sam Chappatte, Jumia Kenya CEO noted that Jumia’s Black Friday is the biggest sale of the year – and it is all about saving customers money. “As customers continue to feel the economic pressure of COVID-19, we expect the event to be very relevant. Throughout November you can save by shopping on Jumia. We are happy to partner with Safaricom to offer consumers using M-PESA at checkout an extra 5 percent off. Don’t forget the biggest deals will be exclusively on the Jumia App and we urge our consumers to download it for the best deals,” said
Customers will automatically have the five percent discount applied to their total shopping value once they choose M-PESA as a payment option on both Jumia and Jumia Food.
The offer will run for a six-week period beginning November 1st, 2020, with shoppers eligible for discounts for the first three transactions within the period.
“The ability to sell and buy remotely coupled with M-PESA’s safety and convenience has seen more customers and businesses continue to embrace the service. We are excited to partner with Jumia to reward online shoppers across the country for paying with M-PESA, even as we continue to celebrate our 20th Anniversary,” said Peter Ndegwa, Safaricom’s Chief Executive Officer.
The move comes as more customers and businesses have rushed to embrace online shopping on the back of the COVID-19 pandemic. The two firms are looking to cash in on the Black Friday rush that marks the start of the holiday shopping season with many businesses extending discounts to buyers.
Jumia hosts more than 10,000 businesses, attracting millions of shoppers every month.
The deal expands Safaricom’s partnership with a rival since they own and run Jumia’s competitor, Masoko.