Samsung launch ‘You Deserve More’ campaign

Samsung Electronics has launched a customer education campaign dubbed “You Deserve More”, aimed at educating electronics and home appliance customers on emerging consumer electronic technology to allow them to make more informed decisions.

The launch is coming at a time when the demand for smart consumer electronics and home appliances is at an all-time high in Kenya.

“We believe that our customers are very hard working people and go to great lengths to earn their living therefore they deserve to experience the best when it comes to electronics and home appliances this is the reason for us launching our “You Deserve More” because truly they deserve more” said Mr. Sam Odhiambo during the consumer event.

He noted that they are recording an increase in demand for their consumer electronics in the last few months and they can attribute this increase in sales to people spending more time at home during Covid-19.

On display during the launch event were the 2020 QLED TV, 2020 Crystal UHD TV, 2020 Sound Bar and Sound Tower, the Side by Side 3 Door Fridge, the Twin Cooling Top Mount Fridge, washing machines and other Samsung consumer electronics.

The highlight of the event was the 2020 85 Inch QLED TV boasts of an 8K Quantum processor, immersive sound, endless detail, minimalist design and unrivalled technology. In addition to this it has long-lasting, burn-in free picture quality with brightest and most vibrant colors with anti-reflection at night or day for Movies, Sport and Gaming and Rich surround sound with 6 speakers firing from top, bottom and sides.

The 2020 QLED also pairs extremely well with the Samsung 2020 sound bar that was also present at the event for the customers to enjoy and understand how the technology works for a better user experience. The sound bar equally boasts of Elevated sound from every direction with Dolby Atoms, DTS-X technology- Symphony and adaptive sound.

Also available at the launch was the 2020 Samsung range of fridges that cater to everyone from those who choose premium fridges such as the RS5000 model with unique SpaceMax™ technology where Samsung has been able to make the walls much thinner. This means it creates more storage space without increasing the external dimensions or compromising energy efficiency.

Samsung also continues to add new features in the Twin Cooling range such as an external display. This means there is no need to open the fridge/freezer to change the settings.  Every time you open the fridge/freezer you lose cold air (making it warmer) and use more electricity to reach the required temperature again. This innovation resolves that effortlessly. The Twin Cooling range is now available in 384L, 362L and 321L.


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