Safaricom (NSE: SCOM) has announced plans to launch a sh20 a day 4G smart phone package aimed at empowering customers currently on 2G devices to upgrade and enjoy high speed internet connectivity.
The package is in partnership with Google and is based on insights and learnings from the Maisha Ni Digital campaign that saw over 1 million customers acquiring 4G enabled devices. The new campaign seeks to empower an extra one million customers to upgrade to 4G enabled devices in this financial year.
The announcement was made as the company released financial results for the year ended 31st March 2020 which saw an after-tax profit of sh71.7 billion. Service revenue grew to sh251.2 billion.
Speaking during the results announcement, Safaricom CEO Peter Ndegwa said, “smartphone device is critical in supporting the new realities brought about by COVID-19. This proposition aims to support Kenyans during and beyond this pandemic by enabling them access more opportunities, be it learning, working or running businesses from the comfort of their homes,” said Ndegwa.
“Access to the opportunities the internet offers is critical for any nations’ economic growth and social inclusion. Majority of Kenyans and Africans at large access the internet via mobile broadband. In Kenya approximately 60 per cent of the mobile phone install base is still on 2G feature phones and 40 per cent smartphones with key barriers to people coming online being device and data affordability. We believe that this collaboration with Safaricom will bring more Kenyans access and the means to partake in the opportunities that exist online,” Mariama Abdullahi, Director, Android and Platforms Partnerships for Africa.
- Service revenue growth of 4.8 per cent to sh251.22bn
- Voice service (incoming and outgoing) revenue shrunk by 1.4 per cent to sh94.45bn.
- M-PESA revenue grew by 12.6 per cent to sh84.44 billion
- Mobile data revenue increased by 12.1 per cent to sh40.67 billion
- Messaging revenue declined by 12.3 per cent to sh17.19 billion
- Fixed service revenue increased by 10.7 per cent to sh8.97 billion
- One month active overall customer base increased by 9.5 per cent to sh28.63 million
- One month active M-PESA customers increased 10.0 per cent to sh24.91 million
- One month active chargeable mobile data customers increased 10.2 per cent to sh19.62 million