Kenya Wine Agency Limited (KWAL) has diversified its local product portfolio with the launch of Caribia cane spirit targeting millennials.
In a statement released by the company, Caribia is a finely crafted smooth cane spirit that is designed to mirror the progressive attitudes and behaviors of the Kenyan Millennial and their dynamic tastes and preferences. The product is packaged in a unique design inspired by the vitality, energy and vibrant expression of the target audience who are lovers of afro-inspired themes.
Through an interactive marketing campaign dubbed Ingia kwenye mix, the new Cane will be unveiled during Reggae artist Chris Martin’s concert at Impala Grounds. The launch is in line with KWAL’s strategic plan to increase its market share in the alcoholic beverages market.
KWAL Commercial Director Greg Pitt stated they are committed to continuously craft more refreshing and innovative drinks that appeal to our consumers.
Exceptional in its unique packaging design, Caribia Cane can be additionally differentiated from other competing brands in the market due its affordable pricing of sh220 for 250ml and sh600 for 750ml. The product has been triple distilled for quality assurance with an alcohol content of 37.5 percent giving consumers a smooth taste.
According to the Brand Manger Geoffrey Oriku, Caribia cane is centered on the inviting and comradery spirit amongst Kenyans.
The Marketing Manager Christine Ethangatta further explained that the name Caribia was inspired by the welcoming spirit of the Kenyan Culture spiced with a Caribbean twist.
Earlier in the year KWAL celebrated 50 years in the manufacturing industry positioning themselves as the foremost manufacturer, importer and distributer of wine, spirits, ciders and natural juices in Kenya. Kibao Vodka a household name in the spirits category in Kenya was recently ranked among the top 100 World Fastest Growing Spirits in the International Wines and Spirits Record (IWSR) rankings. Other renowned brands under KWAL’s portfolio of brands include Caprice Wine, Viceroy, Amarula, Cellar Cask, Kingfisher, 4th street, Savanna, Hunter’s Cider, and Yatta juice.