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Safaricom appoints Peter Ndegwa as CEO

Safaricom appoints Peter Ndegwa as CEO

Safaricom PLC has Mr. Peter Ndegwa as the company’s Chief Executive Officer effective April 1, 2020. He joins Safaricom from Diageo PLC where he is the Managing Director of Diageo Continental Europe.

In a press statement released to the public, the company’s Board Chairman Nicholas Ng’anga affirmed that Peter brings a wealth of experience in General Management, Commercial and Business Strategy, Sales and Finance Operations, having spent over 25 years in various roles within the Financial Services and Fast-Moving Consumer Goods (FMCG) sectors in Africa and Europe.

In his current role, Peter oversees the operations of Diageo PLC in 50 countries in Western and Eastern Europe, Russia, Middle East and North Africa region. He had previously served for seven years as CEO in Guinness Nigeria PLC and Guinness Ghana Breweries PLC, where he transformed the two operations to deliver a double-digit growth by investing in people, introducing new brands and re-organising the businesses.

Peter served for eight years across a range of senior Executive Director roles at EABL (a Diageo subsidiary) based in Nairobi. Serving as the Group Chief Finance Officer (CFO), Group Strategy Director, Sales Director, and as an Executive Director on the EABL Board, he was part of the team that saw the EABL business earn more than doubled in value – and winning the coveted Most Respected Business Award in East Africa for five years in a row.

Peter is credited with the development of an affordable-beer strategy for EABL resulting in the production of new brands such as Senator beer. Senator beer became one of the most successful innovations by Diageo that has been featured in the Harvard Business Review.

Peter Ndegwa started his career at PwC, the global consulting firm, where he worked for 11 years.

He holds an MBA from the London Business School and a Bachelors degree in Economics from the University of Nairobi. He is also a Certified Public Accountant and a member of the Institute of Certified Public Accountants of Kenya (ICPAK).

After a short stint in 1996, he relocated to London, UK under PwC’s talent development programme. In 1999, he transitioned from the Accountancy practice to the Consulting & Corporate Finance Unit at PwC. After completing his MBA, Peter took on key assignments in corporate advisory and project management at leading European and American banks and insurance businesses.

He returned to Nairobi in 2002, where he worked on several significant corporate advisory assignments – providing strategic transaction advice, due diligence, valuation, financial planning and modelling, and significant project leadership and management – mostly in the financial services sector.

Mr. Ndegwa is credited with leading significant business development agendas including the acquisition of Serengeti Breweries Limited, a major subsidiary in Tanzania, and unwound a complex shareholding structure with SAB Miller (now ABI) in both Kenya and Tanzania.

The father of one is seen as having demonstrated commitment to simplification of business process and on leadership and talent development to help create a sustainable business for the future. This has not only resulted in a career decorated by new brands, but also winning accolades as an employer, manufacturer, purchaser and investor.

“We are confident that Peter will carry on our vision of transforming lives while keeping us focused on meeting our customers’ needs and holding us to our new commitment of being Simple, Transparent and Honest”, said Ng’ang’a.

The Starehe Boys Centre alumni affirmed that instead of just looking at what governments can do, people need to acknowledge that large organizations can improve society and shift how people think and feel. “For me, this is about working with others to build sustainable businesses that can make a difference in people’s lives,” Peter Ndegwa said.


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