Brands tap into Jumia to boost sales

Over 50 brands have turned into Jumia to boost sales of their products, a move likely to further deepen e-commerce in the country.

Dubbed Jumia Mall, the move will see the brands including PZ Cussons and Nokia, to launch their online stores with Jumia.

This model will see customers shop for goods from the companies’ official suppliers so as to assure customers of authenticity.

Local brands setting up official online stores on the e-commerce platform will pay a commission ranging between five per cent and 15 per cent depending on product pricing and categories.

Customers will have up to 15 days to return goods whose quality has been compromised, aligning to Jumia’s price guarantee principle.

“We are on a mission to build trust in online shopping. As part of this, we have partnered with over 50 brands to launch their Official Online Stores with Jumia Mall. This allows customers to shop from the official suppliers if they choose to. And for brands to differentiate their official suppliers from the wider marketplace,” Sam Chappatte, Jumia Kenya CEO said.

By accessing Jumia through the website or mobile application, customers will have a choice to buy from Jumia Mall (official brands), Jumia Global (international vendors) or many quality vetted local resellers (the marketplace). The goods have a Jumia Mall tag on the e-commerce platforms.

The e-commerce platform employs over 500 people in Kenya and is expected to contribute significantly towards the three million jobs that are expected from online marketplaces by 2025.

There are various discounts being offered on the platform and the tag, above the products on the platform have been labeled appropriately, like Jumia Mall, to further advance trust and grow the segment.

For instance, a 2 kg Kabras sugar that would cost sh230 is costing sh195, giving customers a 15 per cent discount.

Bundles of household products are also sold together. Two litres Top fry Oil, two pieces of sugar 2kg, two pieces bar soap, two pieces lemon bar soap, scouring pad and two pieces spaghetti that would cost sh1,823 are now costing sh1,299, a 29 per cent discount.

To deepen customer experience, once you identify the product you want to buy, there are details of when you can expect the goods to be delivered either in Nairobi or outside the city. The seller score is provided as well as manufacturers name, in bold for better visibility.


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