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CBA loop targets entrepreneurs with financial advi...

CBA loop targets entrepreneurs with financial advisory services

Commercial Bank of Africa (CBA) through its digital banking service, Loop, is offering budding entrepreneurs financial advisory sessions through a series of events dubbed PassionEnt.

PassionEnt is a platform that facilitates interaction and networking of like-minded individuals who have been brought together as a group for a common purpose of business growth.

On Friday, during the event at Garden City Loop Store, CBA brought in Kenyan afro-pop band Sauti Sol to share their stories of how they have turned their passion into enterprise. Customers also got financial management tips courtesy of a financial expert from Centonomy.

“The purpose of these events is to network and provide expert financial advice in partnership with Centonomy. Hearing about the business experiences from the successful Afro Pop band Sauti Sol and their peers who have succeeded or are succeeding, will drive them to continue to pursue their passion. With the knowledge received from PassionEnt, CBA Loop gives them the necessary tools to continue growing their business into prosperous enterprises.” said Eric Muriuki, CBA’s General Manager – New Business Ventures (NBV).

The event last Friday brought together about 100 customers and reached a wider audience via livestream. It featured interactive sessions, with inspiring true life stories and discussions on how to manage finances as an entrepreneur.

Bien from Sauti Sol stated, “The clear separation between business and personal finances while you grow your side hustle to enterprise instills the necessary discipline required and is one of the key steps for a successful business.”

“Over the years, Sauti Sol have hustled and turned their passion for music into a profitable enterprise. With the right support, you too can turn your side hustle into your main hustle,” added Mr. Muriuki.

Launched in March 2017, Loop, offered through mobile and web applications, allows for online account opening anytime, anywhere. It comes with a MasterCard Debit Card that is internationally accepted and linked with exciting offers.

It has a personal financial management feature that enables customers track, plan and analyze their income against their expenditure on a regular basis, with the analysis graphically presented. Customers can also access loans of up to sh3 million, invest or set up savings goals to help one achieve short and long term aspirations.


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