Carrefour to sell groceries on Jumia

Carrefour will from January 2019 sell groceries on Jumia, introducing a one of its kind partnership between two retail companies.

Jumia has been growing groceries stock which is contributing significantly to fast moving products on the e-commerce site.

Through the partnership with Carrefour, household goods will also be sold, giving customers more variety.

Announcing the partnership, Franck Moreau of Carrefour Kenya at Majid Al Futtaim Retail said working with Jumia will extend Carrefour’s offering to more customers by leveraging on Jumia’s network and e-commerce platform. “This decision is based on Jumia Kenya’s credibility and excellent performance over the years in online shopping management and is consistent with Majid Al Futtaim’s omni-channel strategy for Carrefour,” he noted.

He added that the partnership comes with the added assurance of Jumia’s buyer protection policy, country-wide delivery, seven-day free returns and varied payment options including cash on delivery, mobile money and credit card.

According to the United Nations Conference on Trade and Development (UNCTAD), Kenya’s e-commerce accounts for six per cent of all purchases.

On his part, Jumia Kenya Managing Director, Sam Chappatte said the partnership is geared towards offering customers the largest range of quality products at the best prices.

Today’s partnership comes as Carrefour Group’s Western and Central Africa partners CFAO also sign commercial deals to sell their products on Jumia’s platform in Ivory Coast, Cameroon and Senegal.

Already, Jumia has over 3.5 million products on its platform.


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