Safaricom has launched a loyalty promotion that seeks to reward all M-Pesa customers and agents. Dubbed “Maisha Ni M-Pesa Tu”, the promotion will reward customers every time they send and receive money, transfer money from a bank account to M-Pesa and for all Lipa Na M-Pesa transactions.
Speaking on the promotion, Sitoyo Lopokoiyit, Safaricom Director for Financial Services said M-Pesa has grown from a simple service that enables customers to send money home to provide value in different ways to more than 28 million Kenyans, every day. “This promotion seeks to thank and reward our customers for their support through 11 years of the service,” he said.
The promotion will run for ten weeks beginning 18th June 2018 and will see more than 28.6 million customers qualify for the chance to win one of seven apartments. M-Pesa agents will also stand to win one of eight grand prizes of sh1 million in cash.
In addition, both customers and agents will stand to win more than sh300 million through weekly prizes.
During the promotion, customers will earn ten points for every sh100 transacted while agents will earn one point for every sh100 deposited. All M-Pesa customers who participate in the promotion will have the chance to redeem their points for data, voice minutes or SMS.
Launched more than 11 years ago, M-Pesa has grown to 28.6 million customers, 156,000 agents and more than 101,000 Lipa Na M-Pesa merchants. More than 40 banks and financial services have also integrated into the service, allowing Kenyans to deposit and withdraw between their bank/SACCO accounts and M-Pesa.