The Red Card Campaign, by the National Integrity Alliance (NIA) won two awards during this year’s SABRE Awards by Holmes Report taking place in Gaborone, Botswana.
The Red Card Campaign was entered and won in the Gold SABRE Awards for Public Relations Campaigns – Geographical Category, winning the Eastern Africa Award and for the Public Relations Campaigns – Public Affairs/Government Relations.
Speaking during the award ceremony in Gaborone, the NIA’s Caroline Gaita noted that the experiences learnt from the campaign will provide momentum for the fight against corruption in both national and county governments. “Building on the urgency and momentum created by the declaration of 2018 as the ‘AU Year of Anti-Corruption’, we believe that our experience can help spur a catalytic citizen action across the continent.”
The Campaign was a citizen driven campaign created to rally public support against corrupt and unethical leadership, raise awareness and empower frontline constitutional institutions to implement Chapter Six on Leadership and Integrity of the Constitution of Kenya.
The Superior Achievement in Branding, Reputation and Engagement (SABRE) awards are held annually and seek to recognize public relations work that demonstrate the highest level of strategic execution, planning, creativity and results. The awards go beyond media measurement to award Public Relations Campaigns that demonstrate courage, authenticity, engagement, shareability, ethics and causes behaviour change.
Launched in the run up to the 2017 General Elections, 8 of the 20 red-carded persons were not elected to office.
The Red Card Campaign was also named the public campaign of the year during the 17th edition of the Public Relations Society of Kenya (PRSK) Awards for Excellence in November 2017.