E-market place Jumia is giving customers reasons to shop more after it reduced the cost of everyday essentials to only sh100 for delivery within Nairobi down from the current sh250.
Jumia said the move is aimed at making it more cost effective for the customers to buy Fast Moving Consumer Goods (FMCG) items from the platform and enhance customer experience while shopping online.
The moved is informed by data on the platform which revealed that FMCG’s attracted the highest rate of repeat customers at 85 percent in the just concluded first quarter of 2018. It also revealed that more people continue to embrace online shopping for their day-to-day home supplies.
Some of the products available on the supermarket category include cookies, snacks, rice, pasta, breakfast cereals, flour and sauces among others.
The Fashion category for both men and women followed closely at 78 percent. The Baby and Kids category showed the highest improvement on repeat customers with Diapers as the most bought item on the platform.
“We hope by reducing the delivery fee to sh100, our customers can now buy their everyday essentials and other small items without extra strain on their budget whilst saving more with Jumia,” said Jumia MD Sam Chappatte.
As the company continues to improve on its operations there has been immense uptake on returning customers lured by a shorter delivery time on products. Next-day-delivery service with products under Jumia Express logo enables customers receive their orders within 24-hours.