Safaricom (SCOM) has launched a new customer reward campaign dubbed Lipa Na M-PESA Cash Back Promotion to increase the usage of the Lipa Na M-PESA for retail purchases.
The promotion, which will run for the next two months, will see customers who meet their weekly target receive monetary amounts ranging from sh5 to sh100. Customers can confirm their target and spend by dialing *234#.
“Lipa Na M-PESA already offers a versatile and secure mobile payment solution that provides a seamless customer experience. In addition, customers will now have the opportunity to get some money back in their wallets once they hit their targets” said Rita Okuthe, Director – Enterprise Business.
In the last one year, the company has been entrenching the uptake of Lipa Na M-Pesa through different incentives. For instance, it rolled out M-PESA 1Tap which is a faster way to pay with MPESA as it uses a card, phone sticker or wristband device that is connected to your M-PESA account, to make payments. Through it, you simply tap it onto the Point of Sale device, enter PIN to pay and go!
In May 2017, Safaricom slashed the merchant fees by 50 percent while also making it free for merchants to accept payments of sh200 and below.
Data from the Central Bank of Kenya shows mobile payments were the most preferred mode of cashless payment in the country in December 2017, accounting for 88 percent of such transactions.