Isuzu Motors launches Isuzu East Africa

Isuzu Motors launches Isuzu East Africa

Isuzu Motors Limited, Japan has officially launched Isuzu East Africa (Isuzu EA) in Kenya. This follows the buyout of General Motor’s 57.7 percent majority shares at General Motors East Africa (GMEA) in 2017.

Speaking at the launch ceremony, Mr. Susumu Hosoi, Chairman of the Board, Isuzu Motors noted that Kenya was an important market with great potential in Africa. “My hope is to see Isuzu East Africa grow to be an integral location not only for the country but also for the East African region so that it will become a wonderful example for neighboring countries,” he said.

Mr. Hosoi added that Isuzu Motors Japan was keen to strengthen after sales business in Kenya by deepening linkages with Isuzu Motors International, based in Dubai whose service network covers Africa and Middle East.

Isuzu East Africa Managing Director, Rita Kavashe said that it had been an exciting journey for the company since it first announced that Isuzu Motors would acquire majority shareholding in GM East Africa. “Isuzu East Africa is starting out from a rich brand heritage spanning over 40 years that cuts across several sectors of our economy: from education, transport, PSV Transport, Agriculture, Construction, Health and Security,” said Rita.

The Isuzu Motors Chairman expressed optimism on the continued support and cooperation from Isuzu suppliers and dealers in serving customers. “Our mission for Isuzu Motors working closely with Isuzu East Africa is to serve customers, encouraging and supporting them to use our products for a long time in Kenya and East African countries, as a reliable partner,” he concluded.

The Managing Director noted that Isuzu had remained successful in the market since 2012 with a market share of 51 percent in 2017.

In his remarks, the Cabinet Secretary Ministry of Industry, Trade and Cooperatives, Mr Adan Mohamed, noted that the Kenya Government had over the years remained a strong supporter of local assembly and was keen to see the sector grow. He said that besides food security, affordable housing, and healthcare, Manufacturing is one of the big four economic pillars announced by President Uhuru Kenyatta. He said the government will work closely with motor industry players to achieve rapid growth for the sector and ensure return on investments.


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