Samsung Electronics East Africa has introduced the J7 Neo smartphone in the market, offering consumers an affordable avenue to experience the 4G LTE network internet speeds. The device will retail at sh21,999 and seeks to dominate the mid-tier smartphone category.
According to Vice President and Managing Director of Samsung Electronics East Africa, Mr. Jung Hyun Park, the company understands the dynamics of the emerging and developing markets, where they have to create a balance between the entry level, mid-level and flagship models.
He said, “mobile data subscription is growing at a fast pace especially among the millennials. Fast and reliable data will therefore be a key consideration when this demographic makes their next smartphone purchase. Samsung is therefore gearing itself to provide quality and affordable 4G-enabled devices. If you look at the J7 Neo, it comes with 4G support. Consumer experience is also a key consideration especially when browsing on the internet.”
The Galaxy J7 Neo comes with good mobility for longer use, thanks to a 3000mAh battery.
Some of the Galaxy J7 Neo features include; a 5.5″ display and crisp HD resolution (1,280 x 720 HD), Octa-core 1.6 GHz processor with 2 GB of RAM. This means a faster phone that uses less battery power and supports seamless multitasking.
It has a 13 MP rear camera and a 5 MP front camera.