Isuzu East Africa (Isuzu EA) named 2016 Olympic Gold medalist Eliud Kipchoge as its brand ambassador for a period of one year. The deal valued at sh7 million, will see Eliud Kipchoge receive a brand new Isuzu Dmax Double Cab for his training and personal use, as well as full servicing of the vehicle during the period of the partnership.
Speaking at the signing ceremony at Isuzu EA offices, Chief Financial Officer Charles Kariuki said the brand ambassador partnership is vital to the realization of Isuzu EA’s business objective, while at the same time uplifting the sports sector in Kenya.
“Building strong relationships is at the very heart of our success as Isuzu EA. Through this partnership, we will be drawing from Kipchoge’s success to further boost our Isuzu brand visibility, drive sales and at the same time support him in his journey of success,” he said.
Kariuki added that the brand ambassadorship was key in deepening the Isuzu brand promise through a robust engagement plan that will see Mr. Kipchoge use the vehicle to meet his training and lifestyle requirements. He noted that Eliud Kipchoge conveys attributes that fit well with the company’s promise to their customers.
He said Kipchoge resonates well with their corporate and product brands. “He has time and again shown strength, resilience and reliability through his performances. And as he goes about his training, this partnership demonstrates our promise of Tuko Pamoja Safarini to him.”
Charles Kariuki also announced that Isuzu EA will reward Mr. Kipchoge with a Luxury Double Cab pickup valued at sh5.9 million if he breaks the world record during his upcoming race in Berlin.
Mr. Eliud Kipchoge said he was excited to partner with Isuzu as their brand ambassador. Isuzu has been on a long journey to reach its current success, a journey that I can relate to as an athlete. I look forward to growing the Isuzu brand to greater heights. Kwa kweli, Tuko Pamoja Safarini,” said Mr. Kipchoge.