Liquid Telecom Kenya has concluded its two-year technical upgrade project with the Kenya Motor Sports Federation (KMSF), designed to reposition Kenyan motor sport on the international stage, with the handover of the state-of-the-art timing equipment it acquired from TAG Heuer.
The KMSF will now manage the process of rolling out international quality timing across Kenya’s motor sports rallies, which is a necessary precondition for achieving the re-entry of the Safari Rally into the World Rally Championships (WRC) series.
“We are delighted to have been able to play this role in repositioning the Kenyan sport, sourcing the equipment, and providing testing and pilot runs, and to now be handing over the equipment on the basis that it is proven that it can record sufficiently accurately, despite the often rural and isolated terrain used for the rallies,” said Paul Statham, Chief Commercial Office at Liquid Telecom Kenya.
Liquid Telecom began its rally sponsorship package in April 2015 with the declared intention of upgrading the visibility and technological infrastructure of the rallies, in order to raise the rallies’ profile nationally and globally.
Across the group’s two-year programme, it has bought, tested and piloted the timing equipment, provided Internet connectivity at the rallies, installed in-car cameras, and promoted live and recorded TV footage of the rallies, as well as sponsoring rally driver Ian Duncan, and the women’s team, the Rally Chix.
“In achieving live streaming of the rally, online mapping of the location of the teams, and national and regional TV programming of the rallies, we have fully achieved the agenda we set out to deliver for the sport, and shall now watch closely