Safaricom is rebranding its motto from The Better Option to Twaweza as it seeks to steer the next phase of its growth. While the previous motto has served it, providing an idea to attract people to it, it feels this is old and also some people have bitter experiences with it.
Already, CEO Bob Collymore is creating by-in within the staff, holding meetings where he personally drives the conversations on the importance of Twaweza as the motto of choice. During these meetings with departments, while other staff talks about it, he gives the global picture of the thinking around Twaweza.
Core to preference for Twaweza is the collaborative and transformative growth the telco sees themselves to livelihoods.
When you do a search of #Twaweza, you will see Safaricom and other bloggers and staff using it, to tell the story of doing things together for a prosperous nation.
Together as a nation we take strides towards a prosperous future. Happy Madaraka Day. #Twaweza. pic.twitter.com/lDao131mjH
— Safaricom Limited (@SafaricomLtd) June 1, 2017
In Gîtarû – Kîambu county. Community is all out for the ‘Hope For the Future’ race by Henry Wanyoike Foundation #Twaweza pic.twitter.com/p91W4UE48P
— Shiko-Msa (@Shiko_Msa) June 3, 2017
In Gîtarû – Kîambu county. Community is all out for the ‘Hope For the Future’ race by Henry Wanyoike Foundation #Twaweza pic.twitter.com/p91W4UE48P
— Shiko-Msa (@Shiko_Msa) June 3, 2017
We each play a vital role in creating positive change in society #Twaweza pic.twitter.com/JDEwy3Uxiy
— Safaricom Limited (@SafaricomLtd) May 25, 2017
We Can Change Lives When We Come Together As A Community. SHOFCO – @hope2shine is changing lives in Kibera #Twaweza https://t.co/wJ6HaPYvd8 pic.twitter.com/C3HpINgqCK
— Rayhab Gachango (@potentash) May 25, 2017
With the aid of the Safaricom pamoja fund, Margaret raised ksh. 1M in just 3 months that went into renovating the school. #Twaweza
— Ephantus (@_wangwe) May 23, 2017
This money was used to renovate classrooms and dormitories by buying desks and beds. #Twaweza pic.twitter.com/g0pN77zF7R
— Shaffie Waru (@Mwass_) May 23, 2017
Great things happen when people come together #Twaweza. pic.twitter.com/40Tl9kCP8N
— Safaricom Limited (@SafaricomLtd) May 23, 2017
It is unclear when they will officially change the motto, but by the time this happens, the public will already be accustomed to it.
