This year’s Black Friday saw online shopping mall Kilimall record triple sales, compared to last year.
On November 25th sales grew by 300 per cent from 2015, as more Kenyans took advantage of huge discounts on various products.
Kilimall Managing Director Robin Xie attributed the growth to increased uptake of e-commerce by Kenyans and Kilimall’s quality products, affordable prices and fast delivery.
“Trust in online shopping is growing and expanding e-commerce,” said Mr Xie.
He said the most popular items were smartphones, fashion as well as home & living products, which accounted for 90 percent of sales. Some of the top selling brands included Infinix, Samsung, Cubot and Gionee smartphones as well as Bata footwear products.
Most products achieve an average of 500 orders per day on Kilimall, providing a powerful retail channel for merchants.
According to the report, 50 per cent of the shoppers paid online, an indication that Kenyans are leading in embracing e-commence in Africa. He added that online payment will benefit the entire supply chain and e-commerce industry in future.
Mr Xie said Kilimall has extended the Black Friday offers to December 4th, as part of Cyber Monday, another round of shopping deals.
“Shoppers who missed Black Friday or didn’t enjoy enough deals also have chance to gain crazy deals on Cyber Monday between 28th November and 4th December,” he said.
Delivery timelines depend on the category of item ordered, he said. Local products labeled FBK (Fulfilled by Kilimall) take 2-3 days to be delivered. Those from merchants, labelled Drop Shipping (with a water drop mark) take 3-5 days while those from global merchants (with airplane icon) are delivered within 30 days.
Mr Xie added that Kilimall has planned more attractive offers for the Christmas festive season beginning the first week of December.
“We will have discounts and other offers on various products to make Kenyans enjoy Christmas holidays on budget. It’s the giving season and Kilimall will also be giving free items and vouchers to our shoppers.”