Online shopping mall, Kilimall has promised huge discounts in this year’s Black Friday sale in a bid to grow the market share.
Speaking at a pre-warm launch in Nairobi, Kilimall management said they have prepared to offer up to 70 percent discount for shoppers on Black Friday, which this year will be officially marked on November 25th under a campaign dubbed #ItsABigDeal .
Black Friday is the most important shopping season of the year during which most retailers slash prices and run huge offers and giveaways.
“We have signed deals with different manufacturers who have agreed to offer major price cuts on various categories of products on our website,” said Victor Ma, operations director, Kilimall International.
The partners include local shoe marker Bata, smartphone markers Samsung, Infinix, Tecno and Cubot as well as leading electronic firms Sayona, LG Philips, Sony, Skyworth, HotPoint and Skymax Electronics. Manufacturers have already confirmed HERO Deals (huge discounts) on their products include smartphone makers Infinix and Tecno as well as Skyworth TV.
Grace Owuor from Bata and Lydia Wacuka from Gionee confirmed that their products will retail at 50 percent discounted rates on all products.
Victor said Kilimall will stretch the shopping festival over five days to allow Kenyans more time to buy products at discounted rates. The Kilimall Black Friday sale begins on 21st November with bronze and silver deals of up to 50 percent discounts and climaxes with gold deals that will attract up to 70 percent discounts on “aspirational items usually unreachable for most customers.”
With over 50,000 items on offer in its various categories of electronics, fashion and home & living, Kilimall retailer is looking to better sales for last year when it sold 450,000 items in a single day, translating to five products per second.
“We have expanded our warehouse and human resource capacity to handle increased traffic during the Black Friday sale,” he said.
The top seller during the Black Friday campaign will get a fully paid five-day trip to Kilimall headquarters in Shanghai, china, while top five sellers will walk away with sh150, 000 each. The top 10 sellers will each get an LG 49″ TV.
For a lucky buyer, they will walk away with a million shillings in shopping vouchers during the sale period.
11th to 20th November – flash sale will see discounts on various products are specific hours. The discounts are on limited products.
21st to 23rd November – Bronze and Silver deals.
24th and 25th November – Gold and Hero deals.