Safaricom is now counting on its fourth generation (4G) technology to drive faster internet in Kenya while offering more efficient services to its customers
A part from several parts in Nairobi, the telco is spreading its 4G technology to other six counties in the country as data takes centre stage in the firm’s strategic positioning.
Mid this year, the company announced a 77 per cent increase in mobile data usage per customer as smartphone mobile ownership more than doubled.
With the new development, customers in Nairobi, Mombasa, Kisumu, Nakuru, Eldoret, Meru and Kisii will now have full 4G capacity.
The move will leverage on 500 new 4G base stations to raise the total to 4,600 by the end of the year as data takes centre stage in the firm’s strategic positioning.
To drive mobile data uptake, he said, Safaricom has implemented a 36 per cent reduction in data pricing even as it continues its investment in building an advanced 2G, 3G and 4G capacities—having spent 32.13 billion upgrading the system. This included fibre-optic rollout and upgrade of its information systems.
Last year, Safaricom grew its data revenue by 59 per cent to Sh14.8 billion compared to Sh9.3 billion the previous year.
12 million 3G mobile data usersMobile data raised Sh6.62 billion in revenue in 2013 from Sh7.13 million users who later increased to 9.56 million in 2014 to raise revenues to Sh9.31 billion.
4G provides five times faster Internet speed on phones than 3G in addition to voice and text services
It also provides faster broadband Internet access to computers and laptops linked to wireless Internet speeds—games and movies like Netflix, IP telephony, crystal clear mobile TV, video streaming and conferencing, 3D television and cloud computing.
Safaricom is also in the market with lower smartphone prices, which has been successful in driving a digital revolution in most parts of Africa, enabling more users to access the Internet at unprecedented levels.
“Safaricom is offering smartphones starting from Sh5,999 to enable more customers to experience 4G experience and it comes with free 4GB data bundles which will expire after two days,” said Kundu.