This is how social media is growing businesses.

As social media enthusiasts in Kenya converge in different spots in Nairobi to mark social media week, www.dhabau.coke sinks into data to show you the wonder it  can do to your business.

In case you doubt this, maybe it is good to inform you that 78 percent of marketers are now using social media as their lead marketing strategy across the globe.

A recent study by Advertising Age show that, last year, the global social media spend grew by a whopping 55 percent to $10.9 billion, up from the previous year’s $7 billion.

A recent survey predicts the share of overall digital marketing budgets devoted to social media marketing will increase from 9.9 percent today to 22.5 percent within five years.

Big numbers

The Pew Research indicates that 52 percent of the world’s adults who have a stronger purchasing power are now using two or more social media sites.

To cap it all, Link Humans survey tells us that of the 7.2 billion people on earth, 3 billion have Internet access; 2.1 billion are active on social media; and 1.7 billion it  from a mobile device.

This number of social media users in the world is expected to grow to over 2.5 billion in a year time, this according to Statistica.

Social media now plays almost as large a role in purchasing decisions as does TV, and 57 percent of consumers say they’re influenced to think more highly of business after seeing positive comments or praise online.

Do you deal goods and services items that excite youthful generation, social media will help you reach them. According to the Pew Research Centre, 90 percent of young adults aged 18-29 years are on this platform

If you think the graying generation which commands a huge chunk of global wealth is using telegram, you are wrong for the study show that 35 percent of those aged 65 years and above are on social media.

Using the platform to reach your customers.

When marketing to generation Y, you will be forced to use Instagram, Twitter, Facebook and Snapchat.

According to Mary Meeker Internet Trends, 32 percent of teens and young adults aged 12-24 are now Instagram, 24 percent on twitter, 14 percent on Facebook, 13 and 4 percent on Snapchat and Tumblr respectively.

Their elders are mostly on Facebook, twitter and Instagram in that order.

A part from age, social standards like education, wealth, and residence matters a lot when it comes to social media usage.


Social media has been found to be the most effective marketing tool in the world.

According to Forbes, 74 percent of salespeople who beat their 2014 quota by 10% or more say they have an excellent understanding about the use of this platform  for prospecting, nurturing relationships and closing deals.

They were over 6 times as likely to exceed their quota as sales peers with rudimentary or no  skills. According the study, professionals reported closing at least one deal in 2014 as a direct result of using the platform

More than half 52 percent of marketers say Face book is the most important social network they use to grow and market their business. LinkedIn came in second place with 21 percent. Other are Twitter and Google plus.


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