Why little cab is a game changer

Little cab application, a taxi service by Safaricom and Craft Silicon is a game changer in the taxi business. Inspired by the almost virus growth of Uber in its less than two years in the Kenyan market, the service has come up with more features that not only rival it, but also give it an edge.

Powered by two big companies in a partnership agreement, little cab has already over 750 taxi drivers using it, some from easy taxi which exited the Kenyan market and already over 2000 customers have tried it. It is a game changer also in how it wants to turn taxi drivers into entrepreneurs by giving them more power on the revenue generated. It is also empowering the customers on how they can best use it, to their satisfaction.

  1. It has free Wi-Fi service in every vehicle under the partnership. This is powered by Safaricom.
  2. Customers can schedule their travel by using the ‘Ride Later’ option. This allows the customer the luxury to better prepare for their journey.
  3. The payment methods are convenient. A customer can use Lipa na M-Pesa, cash, visa and credit card. In addition, a customer will in the next few weeks be able to pay by redeeming Safaricom’s Bonga Points.
  4. A customer can choose a lady driver. This is a security feature for women especially at night. However, men customers will not be able to use it at night. The allowable customers for all drivers are from 6.00am to 6.00pm.
  5. It has a corporate option. This will allow businesses to take advantage of the corporate taxi option. A corporate dashboard will enable businesses track and manage employee rides down to department level. Users can also switch between personal and corporate rides on the application.
  6. It is available on Android and Windows phones and will soon be available on iOS phone users.
  7. In the coming weeks, they also intend on having a USSD option, to tap into the masses that are not using smartphones.
  8. Its live GPS enabled maps allow a customer to check traffic flow and can suggest alternative routes to reach their destination on time.
  9. Drivers’ feedback is essential in the service. Higher ranking will increase the system’s ability to prioritize your use over others will lower ranking. At some point when lower rankings persist, the driver will be removed from the service.
  10. A customer can choose from a range of three different types of vehicles to use; lady bag, comfort and basic.
  11. It has no surge fare. This is feature on Uber and Taxify when demand is high.
  12. Drivers also undergo security screening to establish their integrity, beyond providing a certificate of good conduct.
  13. A customer can also choose their favorite radio station when using the service

Little cab service will retain 15 per cent of the driver’s earnings and the rest will be taken up by the driver. This is significantly lower than other similar market providers; Uber – 25 per cent, Mdundo – 22 per cent and Dandia – 18 per cent. Safaricom and Craft Silicon are already hugely profitable companies allowing them to make this possible. Craft Silicon is a sh5 billion yearly turnover Information Technology Company while Safaricom announced sh38 billion profits for 2015.

The cost per kilometer is sh55 while per minute it costs sh4.

Safaricom gains through various ways in this partnership; it provides the Wi-Fi network, it will benefit from Lipa na M-Pesa transaction costs, it will supply the drivers with phones.

Little Cab aims to achieve one million riders in the next six months by entrenching and differentiating ourselves as a homegrown taxi app. We are confident that we will deliver distinctive experiences for our customers, said Kamal Budhabhatti, CEO Craft Silicon.

He added that they are keen on empowering drivers economically by offering them more returns on investment through value ads such as free data and phones and favorable rates.


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