By Dhahabu Writer
The leading mobile survey company and media measurement provider in Africa, GeoPoll, Thursday announced the hire of Arjun Dhillon to oversee and expand its sales team across the continent.
Mr Dhillon was the Head of Sales and Retention at Safaricom and he brings with him over 15 years’ experience in the Telecom sectors in Kenya and India. His leadership is expected to grow GeoPoll’s sales team in the country and other key African countries including; South Africa, Nigeria, Tanzania, and Ghana.
“As demand for GeoPoll’s market research and media measurement solutions has picked up across Africa we’ve continually grown our team, and now we are excited to enter a new phase with Arjun leading a continent-wide expansion of our business development efforts. Under his guidance the team will bring GeoPoll’s mobile survey capabilities to new clients and sectors that lack reliable, up-to-date consumer data,”
said Steve Gutterman, President of GeoPoll and parent company Mobile Accord.
Mr. Gutterman said that by the end of this year, GeoPoll expects to add over 20 sales representatives across the continent who will work with partners including global media companies and brands to integrate mobile surveys into their data collection projects.
This diverse team of individuals will come from the market research, telecom, and media sectors and will assist GeoPoll in selling its core product, Kantar-GeoPoll Media Measurement, along with On Demand survey projects that measure brand health, track retail habits, and more.
In 2015, GeoPoll conducted over 90 million mobile surveys, partnered with research companies TNS and Kantar Media, and expanded its service to 23 countries. This year the company has launched GeoPoll On Demand, a self-service portal that allows anyone to tap into GeoPoll’s respondent database and mobile survey capabilities, introduced Pan-African OOH, a data product which measures reach and effectiveness of out of home media across Africa, and expanded its user database to 300 million people in Africa and Asia.
“By the end of 2016 GeoPoll expects to expand coverage to an additional 10 countries and reach 500 million users,” he said in a statement.