Airtel beats rival Safaricom in mobile data growth

By Dhahabu Writer

The number of data subscribers controlled by each of the country’s three mobile network operators as well as the respective market shares changed during the last quarter according to new industry statistics released by the Communications Authority of Kenya (CA).

Overall, the report states that the number of mobile data and Internet subscriptions rose to 24.7 million up from 23.7 million posted during the previous quarter representing growth of 3.8 per cent.

The latest report, which covers the period from January to March 2016, indicates that Airtel Kenya recorded an increase in mobile data subscriptions by 11 per cent up from 4,626,639 in the second quarter to 5,146,993 in the third quarter.

Airtel Kenya’s Data market share also recorded a 3.1 percentage point growth, increasing from 18 per cent to 21.1 per cent.

Safaricom’s mobile data and Internet subscriptions, however, declined by 2.2 percentage points compared to the previous quarter whereas Orange Kenya Limited lost 2.8 percentage points to record 11.2 per cent market shares. Safaricom has been commanding the telecommunication sector in Kenya for a while now, standing to be the people’s “better option” even amidst woos.

Airtel’s ‘remarkable’ performance can be attributed to a number of factors – primarily investment in network expansion for 3G, improved penetration as well as a focus on innovation through different offers to customers. As a business, Airtel Kenya tries tp differentiate itself in data and digital innovation – providing quality offerings to meet the current and future needs of its customers.

Last year, the Company announced that it invested Sh18 billion to expand capacity for its network in key locations across the country, as it seeks to deliver best-in-class experience that include stronger and faster data speeds that will enrich consumers’ experience on Airtel.

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