ASUS unveils new series of smartphones at Computex 2016

By Dhahabu Writer

Taiwanese multinational hardware and electronics company Asus, has announced the introduction of its third generation of smartphones at this year’s Computex event in Taiwan, a move to increase its presence in the smartphone arena.

The Computex yearly event started in 2000 in Taiwan’s capital, Taipei and it is among the largest computer and technology shows in the world. The line-up for the Asus products included the Zenfone 3, Zenfone 3 Deluxe and Zenfone 3 Ultra.

Mobile photography has been taken a notch higher with the ZenFone 3 Deluxe, for instance, which comes with a 23 megapixel camera featuring the latest Sony image sensor, a large aperture lens, and an optical image stabilization feature for high-resolution, blur-free, and low-noise photos in almost any lighting condition.

“We are delighted to introduce a new series of smartphones that will enrich users’ digital experience. Our ambition has always to been to introduce products that are uniquely differentiated and highly targeted,”

said Asus Chairman, Jonney Shih.

The two other designs namely; the Zenfone 3 and Zenfone 3 Ultra are both targeted at trendy and entertainment fanatics. The Zenfone 3 Ultra features five-magnet stereo speakers with a smart amplifier that provides clear, defined sound and protects the speakers. It’s allegedly the world’s first smartphone with virtual 7.1-channel sound.

The Zenfone 3 features a premium design with a 5.5 inch display that delivers a superior visual experience for apps, videos and games. It also has a built in fingerprint sensor that is positioned on the rear of the phone to sit underneath the user’s.

This comes at a time when the local industry has been experiencing an increasing appetite for smartphones.

Last year, 3.1 million mobile devices were sold in Kenya, of these 1.8 million were smartphones, according to data from online shop, Jumia. This translates to one in two mobile devices sold in Kenya being a smartphone.

It is an indicator that Kenyans are moving further from traditional mobile phones to feature enhanced smartphones.

Last month, telecom network equipment maker Nokia announced that it was likely to cut 10,000 to 15,000 jobs globally as part of a cost-cutting program following its acquisition of Franco-American rival Alcatel-Lucent.

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