Kenya’s leading automobile car retailer Toyota Kenya launched the fourth Toyota RAV 4 into the Kenyan market. The fourth generation RAV 4 has enhanced features making the user experience more enjoyable.
The launch of the fourth generation RAV4 comes at a time when the Kenyan market is inclining towards the purchase of new cars as compared to what has previously been the trend with imported pre-used cars. This is following the excise Duty ACT, 2015, presented by Treasury Cabinet Secretary Henry Rotich that saw the introduction of levies of as high as sh200 000 on some classes of imported second-hand vehicles.
The fourth generation RAV 4 is a combination of power, driver comfort, world-class performance, fuel efficiency, superior technology, safety features, with spacious rear seat and a large cargo space.
The new Rav 4 is available in 4 variants to cater for various customer needs in the Kenyan market. The variants are 2.0L 4×2 CVT High and Standard Grades, 2.0L 4×4 and 2.5L 4×4 CVT High Grade. The retail selling price starting from $38,302 exclusive of VAT.
“The all-new 2016 RAV4 as you have will all see here today captures the spirit of freedom that began with the original RAV4, yet breaks new ground in refinement, practicality and technology. It is Bold stylish and a uniquely commanding presence distinguishing Rav4 from any SUV the world has seen”
said Toyota Kenya managing director Mr. Sachio Yotsukura during the launch of the RAV 4.
The company explained that the new RAV4 is an innovative model generation, redefined and rebuilt concept as “Strong Athlete” powerful, energetic, and reliable vehicle. It captures the spirit of freedom that began with the original RAV4, yet breaks new ground in refinement, practicality and technology. The 2016 Rav 4 is available in nine colours, Super White, White Pearl , Silver Metallic, Gray Metallic, Black Mica, Red Mica Metallic, Bronze mica Metallic, Dark Brown Metallic, and Orange Metallic.