Hong Kong’s Zuri enters Kenya through partnership with Despec

Hong Kong-based digital lifestyle devices brand Zuri has partnered with regional IT distributors DESPEC to roll-out their brand of smartphones in the Kenyan market.

Zuri, which draw inspiration from the Swahili word Zuri meaning beauty was officially launched in Kenya over the weekend with Zuri Chief Executive Vikash Shah citing the increasing demand for smartphones in the region as a motivation to entering this market.

Mr. Shah who was accompanied by DESPEC Country Manager Mr. lingaraj P launched four Zuri models C41, C46, C52 and S56 and said they aimed to provide consumers with smarter, simpler and stronger ways to realise the full potential of the connected world.

He said the appointment of DESPEC represented the next step in Zuri’s ambitious international expansion plans.

“DESPEC provides Zuri with access to an extensive channel customer base spanning both reseller and retailer channels across East Africa”,

the Chief Executive said adding the two companies planned to work together on a series of marketing initiatives, branding exercises and social media campaigns in the coming months to build market awareness.

He added,

“East Africa represents a significant growth opportunity for Zuri, with demand for smartphones increasing across the region. We are confident that DESPEC will enable us to build strong routes-to-market across Kenya, Tanzania and Uganda. We look forward to working with operators, retailers and re-sellers in East Africa to explain the benefits that Zuri provides to consumers and the win-win business proposition for channel partners that align with our strategy”.

Mr. Lingaraj P, while welcoming the addition of Zuri smartphones to DESPEC’s portfolio said channel partners and consumers were looking for smartphone brands that stand out from the crowd.

“We believe the Zuri message, branding and image – coupled with the quality of the devices – will allow us to build strong sales across Kenya, Tanzania and Uganda”, said the Country Manager.

The 4.0-inch C41 combines a 4” display with a quad core processor and 4GB Memory and is available in white or black. The C46 is a feature-packed 4.5-inch smartphone with quad core processor, 8GB memory and 8.0MP camera. The 5.0-inch C52 offers an elegant design with rubberised back finish, IPS Display, 8GB Memory and 8 MP Camera powered by a quad core processor.

Completing the line-up is the powerful S56 smartphone, offering a 5.5-inch display, octacore processor, HD IPS display,16GB internal memory,13.0MP camera and dual-SIM capabilities, running Android 5.1 Lollipop. Additionally all devices support dual sim cards. Initially the launch packs also includes Free 8GB Memory card, screen protectors, and phone covers.



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