Bloomberg L.P. a privately held financial software, data, and media company has set its sight in Kenya, Nigeria and South Africa to be the go-to-media on business news and analysis.
It first launched a comprehensive training in the three countries, running for six months. The training targeted journalists, both from business beat in mainstream media, financial professionals in various institutions like banks, Central Bank and investment companies among others with scholarships.
In 2015, the training had two cohorts.
In Kenya, the training, a partnership by Bloomberg, Strathmore Business School (SBS) and University of Nairobi’s School of Journalism (SOJ) saw these media enthusiasts take a six months, one week each month course at SBS. The training was supported by grants from the Ford Foundation and Bloomberg Philanthropy. The Bloomberg contribution came directly from the company’s founder Michael Bloomberg.
Those who successfully attended the program will be graduating on Monday, 22nd of February, 2016. The training involved a mix of academic experts and talks from professionals in the various units designed for the programs.
There were six units; Public Policy, Financial Journalism, Economics, Capital Markets, Accounting and Data Journalism.
Already, two trainees of the program have been hired to join the Nairobi Bureau. KTN’s Adelaide Changole joined on 8th February while Citizen TVs Bella Genga starts on 22nd of February, 2016.
Bloomberg has already increased the number of desks in the newsroom, located in Riverside as it plans to further increase the number of journalists.
One of the unique assets that Bloomberg posses is their terminal. The Bloomberg terminal is a one stop-shop on news and analysis on the capital markets, foreign exchange, derivatives markets, equities, fixed income and news designed to help an investor or analyst make an informed decision. The terminal has capabilities for comparative data analysis and historical data, critical to any financial analyst and investor from markets across the globe.