Interswitch, a leading integrated digital payments and commerce provider focused on Africa has launched its brand new corporate identity in Kenya. This marks a new phase in Interswitch’s expansion across Africa and follows the completion of merger with leading East African e-payments provider Paynet Group.
This means that Paynet Group – East Africa’s a leading multi-institutional payments provider and owner of PesaPoint brand now becomes Interswitch East Africa.
Paynet started in Kenya in 2003 and is the first and only business in Kenya to achieve PCI-DSS certification, the global card industry security standard. It is best known for a number of innovations including building the extensive PesaPoint network of ATMs and agents in Kenya, linking ATMs with M-PESA and driving the adoption of EMV Chip cards.
Following the announcement and official opening of new offices for the business, Kenya becomes the second country where Interswitch has rebranded its operations, after it unveiled a new logo in Nigeria last month.
Interswitch Group Managing Director Mitchell Elegbe is looking forward to new opportunities.
“Interswitch’s new logo and brand is a confident statement of our leading position in the market and sets us apart from the competition. The bold design clearly reflects the best-in-class service we provide our customers, our ambitious pan-African expansion plans and our relentless pursuit of new and innovative e-payment solutions for the African market.
Interswitch provides online, real-time transaction switching that enables businesses and individuals have access to their funds across 100 banks in Africa and across a variety of payment channels such as Automated Teller Machines (ATMS), Point of Sale (PoS) terminals, Mobile Phones, Kiosks, Web and Bank Branches.
It was founded in 2002 by Mitchell Elegbe who is Interswitch Group Managing Director & CEO. The company has grown rapidly and is currently pursuing aggressive growth targets with presence in Nigeria, Gambia, Uganda and Kenya. It has a current transaction volume of 350 million transactions per month and more than NGN6.4 trillion (Ksh124 Billion; USD1.2 Billion) a year across its platforms.
Interswitch runs Africa’s leading payment card brand, ‘Verve’ and Nigeria’s largest online payment portal ‘Quickteller’.
Bernard Matthewman, CEO – Interswitch East Africa commenting on the launch said the new bold yet simple design encapsulates the personality, drive and values of integrity and trust that are central to the Interswitch brand.
“For our customers, partners and stakeholders, re-branding of our business to Interswitch comes at a time when we are investing heavily in people, training and technology to ensure we position the business to deliver a greater range of services and enhanced service levels. We now have an unrivalled, truly borderless pan-African payment infrastructure under Interswitch which we will leverage to enable faster transactions, innovation and even greater value for our partners.”
Interswitch has industry solutions across oil and gas, government, education, airlines, telecommunications, transportation, retail, health and financial services. Interswitch created the central switch in Nigeria that makes it possible to transfer funds and make payments between different banks and across several payment channels seamlessly.
