At least 2.2 million Kenyans daily access Facebook, according to statistics from the company. That translates to 5 percent of the 44 million Kenyans today. Moreover, every month 4.5 million Kenyans access the social networking site. It could mean that some Kenyans do not necessarily open or access their Facebook accounts every day.
Access to Facebook is also primarily through mobile phones.
This comes at the backdrop of the latest Communications Authority of Kenya (CAK) report which stated that during the quarter under review (January to March 2015) the number of mobile subscriptions grew by 3.6 per cent to stand at 34.8 million up from 33.6 million subscriptions reported during the previous quarter registering a growth of 1.6 per cent compared to the same period the previous year.
In addition, the report said
“The data market has continued to expand over the period with increased growth in subscriptions witnessed during the quarter under review. The number of subscriptions increased by 14.3 percent to stand at 18.8 million up from 16.3 million posted during the last quarter. In relation to the same period of the previous year, growth of 1.3 percent was recorded.”
Recently, Facebook announcement that their active user population in Africa has grown 20 percent to 120 million in June 2015 from 100 million in September 2014. More than 80 percent of these people access Facebook from their mobile phones. Now, 60 percent of all Internet users in Africa are active on Facebook.
Speaking on these numbers, Nunu Ntshingila, newly appointed Head of Africa at Facebook, said
“At Facebook, we have a saying that we’re only 1 percent done, and this couldn’t be truer for Facebook in Africa. I’m only beginning this journey, and I’m already incredibly inspired by the power of connection – from the smallest moments to fostering global conversations. Everyone on Facebook has a story, and I can’t wait to hear the stories from Kenya and Nigeria firsthand.”
She added that mobile is not a trend. It is the fastest adoption of disruptive technology in history of communication. She said it is also an incredibly personal device regardless of where a person lives or how they connect, and businesses need to reach people where they are, not where they were, in an authentic, personal and relevant way.
Facebook recently opened its first office in Africa to further the company’s commitment to tap into this market, connect businesses with people and grow locally and regionally. The new office is the next step in furthering Facebook’s investment in Africa. The team in Africa will focus initially on Kenya (East Africa), Nigeria (West Africa), and South Africa (Southern Africa).