Ghafla buy out by Ringier shows growth in blogging in Kenya

Samuel-Majani.jpg

Mr. Samuel Majani. Photo courtesy of hashtagsquare.co.ke

The news that Ghafla has been bought by Ringier has led to celebrations among the blogging community because it shows growth. Techweez wrote that the gossip blog has been bought for sh30 million, albeit the owner Samuel Majani disputed the figure, stating that sh30 million is their one year budget of operations.

The buy out is likely 100 per cent, going by Ringier’s operations in buy-outs in the country. Ringier which has an arrangement with One Media has been on an acquisition frenzy. In the recent years it also bought out Rupu, the largest and most successful online shopping platform founded in 2010.

Under Ringier are various brands; Cheki, an online car classifieds site, Brighter Monday an online jobs classifieds site, BuyRentKenya, an online property classifieds and PigiaMe.co.ke an online marketplace.

Ringier entered the African market in 2011 with intent on capitalizing on the massive digital potential of the market. Headquartered in Nairobi, Ringier Africa has several market leading e-commerce, online classifieds and digital media platforms in Kenya, Nigeria, Ghana, Senegal, Tanzania and Uganda.

For the blogging community, this marks the second blog to have capital injection after Techweez. Manoj Changarampatt, formerly with Samsung Electronics bought 20 per cent of Techweez in April 2015. The capital injection has seen the tech blog grow.

Martin Gicheru, the proprietor of Techweez said the blog has seen tremendous growth since the capital injection.

We hired a team and now have an office, structures and processes. Before the investment, we were only two staff but today we are sustainable with a team of eight.

This confidence can only grow and in the coming years, more bloggers with good content and traffic will interest investors.

Just yesterday at the #WhatsNextMedia forum organized by Nest, Majani asserted that five years into blogging about gossip and lifestyle, mainstream media have followed them in what can now be called the ‘ghaflarization’ of media.

 


 For Ghafla, the legal obligations, especially numerous defamation court cases have now been shifted away from the CEO Mr. Majani.

Ghafla is also likely to be stronger in terms of interference from those who would directly or indirectly try and influence editorial decisions.

 

Mr. Majani is however being retained as the CEO on a salary.

7 thoughts on “Ghafla buy out by Ringier shows growth in blogging in Kenya”

  1. Enjoyed every bit of your blog.Much thanks again. Keep writing.

  2. Thanks for sharing, this is a fantastic article.Really thank you! Fantastic.

  3. Thanks a lot for the article.Much thanks again. Awesome.

  4. Major thankies for the article post.Really thank you! Awesome.

  5. I really enjoy the blog.Thanks Again. Really Cool.

  6. Just read on Robert Alai’s kahawatungu blog that the deal went South and Majani is back to running the blog from his house.It went something like he felt he was being shortchanged by the buyer. Ghafla was on the right track since they were the starters in Kenya;s entertainment blogosphere but they have seriously dropped partly due to multiple similar sites being launched really fast.

    1. Yes, the buy out aborted after just three months.

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